Search Engine Optimization can get in the way of good history writing. I ran passages from the works of the world's greatest historians and they failed SEO stress tests. I used Youst SEO as the evaluator. Francis Parkman and Edward Gibbon were the historians I used. So what SEO tactics should history bloggers use?
Yes: Key words (and key phrases) in URL of post and alt tag in images.
No: Using key words in body that undermines quality of writing. Dumbing down writing to pass Fleishman Tests.
Maybe: Key word in title. Key word in first paragraph.
Even though SEO presents special problems for history writers, SEO does not need to be ignored entirely.